In the dynamic landscape of finance, navigating the seas of economic trends and investment strategies requires guidance from those who understand the currents. Singapore, a hub of financial prowess, boasts a cadre of influential individuals who illuminate the path to fiscal success.
From seasoned analysts to savvy entrepreneurs, this article unveils the top seven finance influencers in Singapore, whose insights and expertise are shaping the financial narrative in the Lion City.
Note: This list is strictly not in order.
1. Audz (@IJustTryLah)

First on our list is Audz, also known as @ijusttrylah on TikTok. Audz is a vibrant Singaporean influencer with a mission to spread happiness and prosperity. With 20.6K followers on social media, she shares incredible credit card deals, savvy financial resources, travel tips, and ways to enhance life experiences. Describing herself as a typical Singaporean girl, Audz embodies the spirit of adventure and friendship, offering followers a go-to source for discovering great deals and maximising life’s potential. Explore her journey on IJustTryLah.com or TikTok and engage with a community that prioritises inclusivity and growth.
2. The Weeblings (@theweeblings0)

Introducing The Weeblings, an energetic sibling duo – Sara and Aaron Wee, proudly representing Singapore. Boasting a dedicated audience of 33.7K followers and garnering 260K likes on TikTok, The Weeblings passionately share their invaluable insights. Delving into the domains of investing, personal finance, crypto, entrepreneurship, and productivity, The Weeblings offer a unique blend of passion and enthusiasm in their content.
Spanning across TikTok, YouTube, and Instagram, they craft a virtual space where knowledge seamlessly converges with ambition. The Weeblings provide viewers with a distinctive perspective on the intricate world of finance, creating an engaging platform for those eager to navigate and understand the complexities of this dynamic field.
3. Budget Babe (@sgbudgetbabe)

SGbudgetbabe, Singapore’s leading female finance influencer, boasts a substantial online presence with 15.7k followers on Instagram, 9k on Facebook, and 2k subscribers on YouTube. Recognised as SG’s #1 finance and investor mom, she encourages her audience to embrace both wealth and health. With an impressive 20 million blog views, her platform serves as a go-to resource for financial insights, making her a prominent figure in the personal finance and investment community.
4. Kelvin Tan (@KelvinLearnsInvesting)

Kelvin, the finance influencer behind www.youtube.com/@KelvinLearnsInvesting, boasts a substantial following of 100,000 subscribers and has shared an impressive 689 videos on his channel. Specialising in investment insights, his content has garnered widespread attention, amassing an impressive 13,788,874 views. With a wealth of knowledge and a commitment to educating his audience, Kelvin has established himself as a go-to resource for those looking to navigate the complexities of investing through his engaging and informative video content.
5. Dylon (@hello.dylon)

Dylon, also known as @hello.dylon on TikTok, commands a significant online presence with 5,244 dedicated followers. His content has garnered an impressive 110.2K likes, reflecting the resonance of his financial wisdom and life perspective. Growing up amidst his parents’ divorce and financial struggles, he developed a deep appreciation for time and experiences over material possessions. At 14, inspired by “Rich Dad Poor Dad,” Dylon reshaped his outlook on life and money. With a belief in the power of choice, he encourages others to strive for financial independence.
Dylon aims to contribute to your financial journey, continuously enhancing his value to the audience and the marketplace, one skill at a time.
6. Karen Foo (@officialkarenfoo)

Karen Foo, a distinguished finance influencer, is celebrated as a top investor and trader with over 10 years of experience. Graduating from Singapore’s Nanyang Business School, she’s a #1 ranked trader in a nationwide Forex contest. Beyond accolades, she’s a TEDx speaker, motivational figure, and competitive swimmer. With 147.3K followers and 1.4M likes, Karen is recognised for her exceptional trading prowess, receiving awards like “Best Trading Guru in Singapore” and “Professional Trader Award.” As an author of “Fundamentals of Currency Trading,” she’s an invaluable resource for those seeking to expedite their learning curve in trading.
7. Crystal Lim-Lange (@crystallimlange)

Crystal Lim-Lange is regarded as one of the top finance influencers in Singapore due to her multifaceted expertise. As a LinkedIn Top Voice for consecutive years and recognised mental health advocate, she brings a unique blend of financial acumen and human development insights. Her role as co-author of the National Bestseller “Deep Human” and contributions to Channel NewsAsia showcase her thought leadership in finance and the future of work. As a founder of the talent development consultancy Forest Wolf, she has successfully impacted over 45,000 individuals with leadership programs. Her strategic initiatives, like Project Zodiac for Singapore’s Biopharma sector, highlight her significant contributions, solidifying her position among the top finance influencers in the country.
Conclusion
Following the right finance influencers can be a game-changer in your financial journey. Whether you’re looking for investment insights, budgeting tips, or wealth-building strategies, these top finance influencers in Singapore offer valuable knowledge to help you make informed decisions.
While learning from influencers is a great way to enhance your financial literacy, sometimes personalised guidance is necessary to navigate complex financial matters. If you’re looking for expert advice on investments, retirement planning, or wealth management, consulting financial advisors in Singapore can provide you with tailored strategies to achieve your financial goals.
Stay informed, keep learning, and take proactive steps toward financial success!
